Amplifier.org, the country’s largest curator of free protest print media, reached out for help with their augmented reality (AR) initiatives. They needed a way to better organize and manage their AR projects; something that would allow them to add new experiences in one place and have those updates reflect across all their AR applications.
Each of Amplifier’s AR apps overlays video on top of physical posters (image targets) through a smartphone camera. These experiences are designed to raise public awareness around critical social issues. To support this, we needed a centralized content management system that would serve as the single source of truth and keep everything organized.
Since Amplifier was already using WordPress and their team was comfortable with it, I extended their existing setup to support AR content. The architecture allowed new content to be added or updated in one place and instantly become available across both their Unity and WebAR experiences.
One of the key deliverables was a WebAR experience built using 8thwall, a platform focused on browser-based AR/XR. This allowed users to engage with AR directly from their phones without downloading an app. The WebAR experience was fully integrated with the WordPress-based CMS and pulled live data from it. (check it out on your phone here) or watch the screen recording below.
I also built out the integration between the CMS and Amplifier’s Unity-based AR mobile app using C#. This allowed the app to dynamically load AR experiences based on what was stored in the CMS, giving their team a smooth, scalable way to manage and update content.
See the Unity AR experience in the video below.